Collection of Data
When you visit our online shop, the IP address currently used by your computer, date and time, the browser type and the operating system of your computer, as well as the pages viewed, will be logged. Such data serve to continuously improve our online offers; however, they do not allow us, nor are they intended to allow us, any conclusion as to personal data. As a general rule, the user shall be entitled to receive the information offered anonymously without any details on personal data.
To allow us to proceed with an order and upon subscription to the newsletter, we will collect, process and use the data provided by the user during the order, in particular names, addresses and email addresses (hereinafter referred to as "personal data").

Purpose of Collection, Processing and Use
The personal data will exclusively be collected, processed and used for the purpose the user provides them for. We will use the data provided by you during the placement of an order or opening of a customer account without your separate consent exclusively to fulfil and process your order.
Your personal data will be stored and processed exclusively on our servers. Your personal data will be passed on or otherwise transmitted to any third party only if necessary to fulfil the contract - including but not limited to order details to suppliers or shipping companies, for billing purposes - or upon your prior consent. Your data will be deleted when the contract has been fulfilled entirely and the purchase price has been paid in full after expiry of the retention period under tax and trade law unless you have expressly consented to their further use.

We use "Cookies" to facilitate navigation when a page is called up and to optimize the provision of information. Cookies are small text files that are downloaded onto your computer. Most of the cookies we use are deleted from your hard disc after the browser session is over (commonly referred to as session cookies).Other cookies will remain on your computer and allow us to recognize your computer upon your next visit (commonly referred to as permanent cookies).

Protection of Privacy
We undertake to protect the privacy of any user and guarantee that we collect, process and use any personal data in accordance with the German Law on Data Protection and the German Telemedia Law and to process and use them exclusively to fulfil the purposes defined above. To this end, we will commit our employees accordingly.

Google Analytics
This website uses Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses "Cookies", text files that are stored on your computer and allow for an analysis of your visit of the website. The information about your use of the website generated by the cookie (including your IP address) is transmitted to a Google server in the US and stored there. Google will use this information to analyse your use of the website, to draw up reports on website activities for the website operators ("Websitebetreiber") and to provide further services connected to the use of the website and the internet. Google may also transfer such information to third parties where required by law to do so or where third parties process such information on behalf of Google. In no event will Google link your IP address to other data of Google. If you do not wish cookies to be installed, you can adjust your browser software settings accordingly; please note, however, that you will then be unable to enjoy the full range of functions offered by this website. By using this website, you consent to the processing of your personal data collected by Google as described above and for the above purpose.